airCloset, Inc. (Headquarters Tokyo, Representative Director Satoshi Amanuma), which operates Online Fashion Rental Service "airCloset", will be Sony Corporation (Headquarters Tokyo, Representative Executive Officer) for a limited time from May 31, 2017 (Wednesday). We have started a collaboration with the personal aroma diffuser "AROMASTIC" by Kazuo Hirai, President and CEO. AROMASTIC is a product born from the "Seed Acceleration Program", a new business creation program that solicits business ideas from within Sony. airCloset is a fashion rental service specializing in everyday wear. This collaboration was realized from the agreement of the idea of "I want to deliver new encounters and inspiring experiences to support women's lifestyles" that is common to these two businesses.

Please see the following press release (PDF) for details.
airCloset new collaboration beyond the industry-Starts promotion of "fragrance (aroma)" for a limited time with Sony, which continues to challenge the creation of new lifestyles-