airCloset, Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Amanuma Satoshi) has published a white paper on the results of research into the Fashion Wellness Project, a project conducted in collaboration with brain scientist Professor Taki of Tohoku University to study changes in mood through the enjoyment of fashion. This project scientifically demonstrated that the fashion experience of the monthly fashion rental service "airCloset brings about positive changes in mood and has the effect of enriching daily life.
■The fashion experience of "airCloset"will improve your self-confidence and happiness, enriching your daily life
Since our founding, we have been offering "exciting fashion encounters" through "airCloset"." In the process, we strongly felt that fashion is not just about enjoying the way you look, but also has the power to affect you from the inside, such as changing your mood and brightening your mood. In fact, in customer surveys, we received comments such as "wearing a variety of clothes lifts your mood," and "wearing your favorite fashion leads to new discoveries about yourself and confidence." Therefore, with the aim of verifying the effectiveness of this, we implemented the "Fashion Wellness Project," an industry-academia collaboration project supervised by Professor Taki of Tohoku University.
The "Fashion Wellness Project" conducted a psychological survey and analysis of the effect of fashion on bringing about positive changes in mental health and enriching daily life through the experience of Online Fashion Rental Service "airCloset". The results showed that fashion has the effect of increasing "positive self-evaluation", "accepting oneself as one is", "one's sense of happiness", and "one's life satisfaction". Among these, "self-acceptance", which refers to a proactive and positive attitude towards one's own abilities and characteristics, received a particularly high score. This is thought to be due to the fact that the "airCloset" service allows people to make use of their innate characteristics such as their body type and skin color through personal styling tailored to each person's atmosphere, body type, and concerns, which has a positive effect on "self-acceptance". However, the effects on relationships with people around them and on one's situation were not verified. Details of this survey are published in the white paper on "The Effects of Fashion Experiences on Well-Being" below.
Through this project, it has been scientifically proven that "airCloset" is not only a service with high cost-time performance, but also contributes to enriching the daily lives of customers psychologically. Going forward, we will continue to provide the experience of "encountering exciting fashion" in various situations.
White Paper on "The Effects of Fashion Experiences on Well-Being"
This white paper provides a detailed description of the research methods, findings, and considerations of the "Fashion Wellness Project," which investigated how enjoying fashion through the use of "airCloset" affects people's life satisfaction and happiness.
URL: https://x.gd/CDIao *Please download the full document here.
[Comment from Professor Taki of Tohoku University]
This survey revealed that fashion has a positive effect on mental health, including well-being. In particular, the results reflect the tendency to feel changes from within oneself, such as a feeling of accepting oneself as one is. Fashion is not only a means of self-expression, but also has the power to add color to our daily lives and improve mental health. Even in the post-COVID era, the value of fashion will remain as great as ever.
■ Supervisor profile
Yasuyuki Taki
Director, Smart Aging Interdisciplinary Research Center, Tohoku University
Professor, Institute of Development, Aging and Cancer, Tohoku University
Doctor of Medicine
He has created a database of MRI brain images at the Tohoku University Institute of Development, Aging and Cancer and the Tohoku Medical Megabank Organization, and is active as a researcher clarifying the mechanisms of brain development and aging. He has interpreted and analyzed a total of approximately 160,000 brain MRIs to date. He has published many papers, including "Brain imaging research on brain development and aging," "Research on the relationship between sleep and the hippocampus," and "Research on the relationship between obesity and brain atrophy." He has also appeared in media such as "NHK Special," and published many books, including "Lifelong Healthy Brain" (Soleil Publishing). In today's world where anyone can live a long life, he believes that both disease prevention and well-being are important, and he is researching behavioral changes that can be brought about in daily life and their ripple effects.
■ Overview of the "Fashion Wellness Project"
"Fashion Wellness Project" is a joint industry-academia project between "airCloset" and Tohoku University
Research objective: To scientifically prove that fashion improves quality of life
Survey subjects: Monthly and free members of "airCloset" *
Survey period: October 2020 to September 2024
Survey method: Online questionnaire survey
Survey supervision: Professor Yasuyuki Taki, Tohoku University
Special page: https://content.air-closet.com/aircloset-fashion-wellness-project
*The total number of people who participated in this survey was 6,513, consisting of 3,053 monthly members and 3,460 free members. Of these, the subjects of this survey were 410 people, consisting of 291 monthly members and 119 free members, who responded to all surveys up to the second time.