airCloset, Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Satoshi Amanuma) will begin offering ``Disney FASHION CLOSET'', a fashion rental service for Disney items, from October 12th (Thursday). This service is a pay-as-you-go service that is a new addition to the monthly fashion rental service airCloset, which is operated under a license agreement with Walt Disney Japan Co., Ltd. (Headquarters: airCloset-ku, Tokyo). is.
The theme of the fashion we handle is not cosplay or costumes, but ``bound coordination,'' which is coordination that incorporates character characteristics into casual clothes. As the first installment, we will deliver bound coordinates with all 9 character designs.
・"Disney FASHION CLOSET" service official website:https://disney.air-closet.com/
・Concept movie: https://www.youtube.com/shorts/W5l-4PmRz5Q
■Enjoy special outings “easy and sustainable” with “Bound Coordination” rental
Bound coordination is a new culture born in America. Rather than cosplay or costumes, this is a style that incorporates the character's character into casual clothing, allowing you to fully enjoy the extraordinary feeling and coordinating twins to your heart's content. Bound coordination, which has been popular among fans, has been enjoyed by fans, including the part that involves thinking about and preparing for the coordination. On the other hand, there are some issues in making it easy to use, such as people who don't have time to look for Bound Coordination, or who end up not wearing the clothes they bought for Bound Coordination. Therefore, we want more people to enjoy this wonderful culture of Bound Coordination in an easy and sustainable way, so we have started a pay-as-you-go rental service.
``Disney FASHION CLOSET'' is available for rental as a coordination set, so even those who are busy and don't have time to look for it can easily enjoy a special outing with bound coordination. What's more, since you can simply return your rental clothes after using them, you won't have to throw away your clothes because you no longer wear them after use, so you can enjoy them in a sustainable manner without any waste.
Key points of "Disney FASHION CLOSET"
① You can rent for any period of time (2 nights and 3 days to 7 nights and 8 days)
②You can pick up your order at a designated date and time
3. When going out in a group, you can order up to four outfits at once.
④Orders of 2 or more outfits will be delivered together
5. Once you're done using it, you can easily return it at a convenience store using a QR code without having to wash it.
■“Bound Coordination” with a completely original Disney character design is now available
The first series includes Mickey Mouse, Minnie Mouse, Donald Duck, Daisy Duck, Goofy, Cinderella, and Belle. We handle bound coordination with all 9 character designs of Jasmine and Ariel. This lineup is a collection of special limited items that express the world view of each character, and can be worn at Disney-related events or everyday outings, and all items are completely original.
"Disney FASHION CLOSET" not only allows everyone to enjoy "matching coordination" with one character, but also allows you to enjoy various patterns such as combining the bound coordination of Mickey & Friends and Disney Princesses. Also, because it is a rental item, it is easy to try out items that are difficult to use on a daily basis, and it is also attractive that you can enjoy many different types multiple times.
Service overview
・Target product: Coordinating set of Disney items
・How to use: Rental (pay-as-you-go type)/Purchase *Purchase is scheduled to start from winter 2023
・Usage period: 2 nights and 3 days to 7 nights and 8 days
・Service fee: ¥5,700~ *Shipping fee not included
・Service official website: https://disney.air-closet.com/