airCloset, Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Satoshi Amanuma) collaborated with Ikoma City, Nara Prefecture (Mayor: Masashi Komurasaki) as a sustainability education initiative aimed at realizing clothing circulation. , A special class will be held at Ikoma Municipal Ikoma Elementary School (hereinafter referred to as Ikoma Elementary School) on March 6, 2023 (Monday). In addition, a clothing circulation experience event will be held on Sunday, April 2, 2023 at Aeon Mall Nara Tomigaoka, where the clothing collected in class will be inspected, maintained, and distributed.
Ikoma City, which is working to achieve the SDGs from the aspects of "economy," "society," and "environment" as an "SDGs Future City," and the "Circular Fashion" company, which has been building a system of "circular economy" in the fashion field since its establishment, agreed that it is important to create opportunities for people to become more familiar with sustainable options in their daily lives in order to realize a circular society. airCloset The two companies agreed on the importance of creating opportunities for people to become more familiar with sustainable options in their daily lives in order to realize a recycling-oriented society, which led to the realization of this project.
An opportunity to learn about environmental issues surrounding clothes and think about "circular fashion" at home
About 750,000 tons of clothes are discarded from households each year, of which about 500,000 tons are discarded as garbage. 95% of it is incinerated or landfilled *. To solve these kinds of environmental problems surrounding clothes, it is important for society as a whole to face them beyond the boundaries of individual companies and industries. With the hope that the children will learn about the environmental issues surrounding clothes through classes, and that they will also have an opportunity to talk about them at home, we will start a sustainability education initiative.
In this special class at Ikoma Elementary School, a workshop will be held to think about sustainable consumption while introducing the environmental issues surrounding the clothes we wear on a daily basis. In particular, under the theme of "#12 Responsibility to make and use" in the Sustainable Development Goals (SDGs), the concept of "sharing" and corporate We will introduce our initiatives, etc.
Also, in class, we will collect clothes that are no longer needed at home. The collected clothes will be inspected and maintained in our recycling-oriented logistics system, and will be distributed free of charge at the clothes circulation experience event at AEON MALL Nara Tomigaoka. Through the experience of actually handing over the clothes that the children brought in to new people, we will provide an opportunity for them to know that there are options other than "throwing away" the clothes they no longer wear.
*From the website of the Ministry of the Environment "SUSTAINABLE FASHION"
Experience “circular fashion” through clothing circulation experience event
At the clothing circulation experience event, we will not only distribute clothes collected in class for free, but also put up posters to raise awareness about a recycling-oriented society and display posters to learn about the SDGs. We believe that by having citizens, including children, participate in this initiative through the event, more people will be able to feel closer to “circular fashion,” which circulates clothes as an important resource. .
In addition, at Ikoma City's regular press conference in February 2023, Mayor Komurasaki explained this initiative as a new example of cooperation aimed at realizing a recycling-oriented society.
At airCloset, we have implemented a wide range of initiatives to realize “circular fashion”, such as achieving zero clothing waste in our company, lectures at educational institutions, and clothing production projects. Furthermore, in order to promote domestic "circular fashion", we believe that cooperation between citizens and citizens is important, and we will actively work on cooperation with local governments in the future.
■ Special class overview
- Date: March 6, 2023 (Monday) 8:55 ~ 10:30 (1st and 2nd school time)
- Place: Ikoma Municipal Ikoma Elementary School (4-44 Yamazakicho, Ikoma City, Nara Prefecture)
- Target: 6th graders
- Lecturer: Yusuke Maekawa (Executive vice-president airCloset, Inc.)
- Contents: About "#12 Responsibility to make and use" in the 17 goals of "Sustainable Development Goals (SDGs: Sustainable Development Goals)" While introducing surrounding environmental issues, we will hold workshops to think about sustainable consumption and collect clothes that are no longer needed at home.
■ Clothes circulation experience event overview
- Date: Sunday, April 2, 2023
- Place: AEON MALL Nara Tomigaoka 3F Naratomi Court (3027 Shikahatacho, Ikoma City, Nara Prefecture)
- Contents: Clothes will be collected in the above special class and inspected and maintained in airCloset. Free distribution of clothes. In addition to the distribution booth, it will be an opportunity for the general public to learn about SDGs related to clothing, such as posting posters to raise awareness of a recycling-oriented society.
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